Thursday, January 8, 2009
Some internet gurus blog for a living. In some cases, it's their full time job and they work lax hours and they make a lot of money.
For most, we won't dedicate that amount of time.
However, most professionals who have something to promote or sell can benefit greatly from frequent blog posts. In experiments, we've learned that professionals who blog 3 times a week for 45-60 minutes increase their web site visibility significantly.
On my las vegas real estate web site I tried all sorts of things to promote it. I'd get the traffic to grow some but I didn't see the real traffic growth until I joined several online communities. Even then, I didn't see much change until I used the communities to blog and publish public content.
Within several months of blogging in a couple of communities, spending roughly 45 minutes a day, I saw my search engine rank begin to rise quickly. I also saw leads begin to flow in.
We have since run other experiments on other topics and web sites and found similar results. The key is to find a community that allows you to publish public content and network with others. It's also important that the community architecture is friendly to search engine optimization (SEO).
ProSPOTLIGHT is a community that provides the right tools and the right search engine visibility.
