Friday, February 13, 2009
Content Island ™
A Content Island is a term I've coined for the process of creating a set of pages that link to each other. This can be a full website, but it doesn't have to be and usually isn't. The fact is that it's far more beneficial to have higher ranking pages linking to your website than pages with few links back to them.
To create those higher ranking pages, you'll need to have several pages linking to them, and that's where the concept of the Content Island comes into play. Many websites allow you to link to your website from your profile page, and those same websites link back to your profile page in many places. Take, for example, a blog site where you can comment on other's blogs. Typically, part of the comment will include a link to your profile or blog. The more you use their site, the more links are pointed back to your profile or blog, which will increase your profile page's value. This makes that one link from your profile on their website to your main website much more valuable.
In addition, you'll start to build credibility on that site assuming that your comments and other activities are legit and sincere. This will result in more traffic to your pages on that site and ultimately more traffic to your real website.
ProSPOTLIGHT is a great site to create such a place because it gives you the ability to create a 5 page website, a blog, and a profile. Each of these pages link to each other, which gives them intrinsic value for both your readers and the search engines. When you comment on other's blogs, there are additional links that point back to your spotlight page, which further increases your spotlight's worth.
