Tuesday, July 13, 2010
is a comprehensive listing of over 2,000 war films set from Ancient Greece to the first Gulf War. Entries include information on the director, major actors, and a plot synopsis. This book also contains indexes to locate films by director or a specific period (ie. World War II, the Middle Ages, etc.).
Brassey’s Guide to War Films is located in the Reference Collection ofEmerson Library
March 4, 2010 jborgerding-->
Edited Clean Version
Edited Clean Version: Technology and Culture of Control byRaiford Guins
takes a look at how media technology has changed censorship and control. With the emergence of V-chips, Internet filters, and parental control features, censorship is occurring at the hands of the technology users, not the government.
Edited Clean Version: Technology and Culture of Control can be found on the 4th floor of Emerson Library
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February 18, 2010 jborgerding-->
As Heard on TV
As Heard on TV: Popular Music in Advertising by Bethany Klein
takes a look at how popular music is used effectively in advertising. Klein also looks at how advertising helps musicians and the future of popular music in advertising. A bibliography is included for further research and reading.
As Heard on TV: Popular Music in Advertising is available on the 3rd floor of Emerson Library
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February 11, 2010 jborgerding-->
New Library Database for Media Marketing and Advertising
Standard Rate and Data Service (SRDS) Media Solutions Online is now available through the library’s website. You can search media advertising information, contact data, as well as demographic and lifestyle statistics. For example, you can use the SRDS Lifestyle Market Audience Analyst (LMAA) module to find out which city has the biggest concentration of 18-24 year olds (Lafayette, IN
). With that information, you can then search radio stations in Lafayette, IN that target the 18-24 age groups for advertising and marketing. You can also search for information on television, cable, newspapers, magazines and business media. Additional lifestyle ranking data in the LMAA module that can be searched include travel, health, food, automotive products, psychographics, and more.
More information on SRDS Media Solutions Online can be found at:http://library.webster.edu/databases/datalpha.html#dscsrds
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February 4, 2010 jborgerding-->
Encyclopedia of Animated Cartoons
The third edition of The Encyclopedia of Animated Cartoons
is now available. From the silent era to the computer generated animation of today, this work covers the complete history of animated shorts and full-length features. Also included is a list of awards and honors and a bibliography for further research and reading.
The Encyclopedia of Animated Cartoons is available in the reference collection at Emerson Library
January 28, 2010 jborgerding-->
iPoll: New Database of Public Opinion Polls
iPoll, by Roper Center for Public Opinion Research, gives you the power to search multiple public opinion polls at one time. Over a half million questions from organizations, including Gallup Poll, Pew Research Associates
and various media outlets, can be searched through this database. Some of the content goes all the way back to 1935 for a great historical perspective on public opinions. General public opinion polls, such as health, economy and media, are covered as well as specific polls such as election exit polls, presidential job performance, and others. Datasets for many of the polls are also included so you can view the research methodology and statistical calculations behind the results.
More information on iPoll can be found at:http://library.webster.edu/databases/datalpha.html#dscipoll
January 21, 2010 jborgerding-->
Now In Reference: Editor & Publisher Market Guide 2010
The latest edition of Editor & Publisher Market Guide
is now available. The 86th edition has been updated with the latest quality of life and census data, as well as economic and demographic projections for 2010. E & P Market Guide is an invaluable source for finding information on newspaper markets for media and advertising.
Editor & Publisher Market Guide can be found in the Reference Collection at Emerson Library
January 14, 2010 jborgerding-->
2010 Photographer’s Market
Now available in the Reference collection is the 2010 Photographer’s Market: Where & How to Sell Your Photographs
. This popular book contains over 1,000 listings of magazines, book publishers, galleries, contests, and other markets that may publish your photographs. Each listing contains contact information, specs, tips for submission and other important information. Also included is expert interviews and articles to help you start selling your work.
2010 Photographer’s Market: Where & How to Sell Your Photographscan be found on the 2nd floor of Emerson Library
November 20, 2009 jborgerding-->
Key Concepts in Public Relations
Key Concepts in Public Relations explains over 150 concepts important to public relations. This book also provides a brief introduction into the history of public relations. Also included at the end of every concept is a bibliography for further research and reading.
Key Concepts in Public Relations can be found on the 3rd floor ofEmerson Library
October 30, 2009 jborgerding-->
Posted via web from
There are 6 key words to remember when thinking of the definition of public relations:
• Deliberate: Public relations is intentional and its goal is to influence, gain understanding, provide information, and obtain feedback.
• Planned: PR is organized.
• Performance: ”Effective public relations is based on actual policies and performance. No amount of public relations will generate goodwill and support if the organization is unresponsive to community concerns.”
• Public Interest: PR work is there to help out and organization and the public.
• Two-way communication: ”Public relations is more than one-way dissemination of information materials. It is equally important to solicit feedback.”
• Management function: ”Public relations is most effective when it is a strategic and integral part of decision making by top management. Public relations involves counseling and problem solving at high levels, not just the dissemination of information after a decision has been made.”
Public Relations as a Process:
Research- What is the problem or situation?
Action (program planning)- What is going to be done about it?
Communication (execution)- How will the public be told?
Evaluation- Was the audience reached and what was the effect?
- **Public relations differs from journalism, advertising, and marketing.
“Marketing executives in a 2006 PRWeek survey [ranked] the effectiveness of public relations higher than advertising or marketing in nine areas.”:
• Brand reputation
• Corporate reputation
• Cultivating thought leaders
• Strategy development
• Launching a new product
• Building answers
• Generating word of mouth
• Message development
• Overcoming a crisis
–There are 5 essential abilities one should have if planning a career in PR:
(1.) Writing skills
(2.) Research ability
(3.) Planning expertise
(4.) Problem-solving ability
(5.) Business/economics competence
Posted via web from
Thursday, March 26, 2009
Marketing is a technical business with a great deal of components that must be considered no matter what business you are in, however there are fundamental basics and strategies that are applicable to all business'. My goal for this blog is to generate thought and discussion around general marketing and sales strategies that any business will find value in. I will provide personal insight and experience around proven marketing ideas and strategies in the hope that someone may be able to apply these ideas to their business and see it grow.
Please feel free to ask me questions about marketing hurdles your business is facing and I will then post marketing blogs addressing your hurdles with my own marketing advise and suggestions. As mentioned before there are fundamental basics to marketing so it is very likely that others who view this marketing blog will have similar marketing questions and hurdles. My expertise is limited to my experience and education so not only will you hopefully find value in my ideas but also in the ideas and expertise of your peer's who are going through the same thing as you or have successfully passed through your stage of business development.
Please come, enjoy, and most of all....
Best of Success,
Nate Barnhill
Tuesday, February 24, 2009
Search Engine Optimization is an important marketing strategy because it can deliver inexpensive targeted leads. It's a long term process where a company will attempt to create a site that is viewed by the search engines as the authoritative source for that term and will be displayed first.
Over time, a company active in SEO marketing will determine which phrases result in the highest conversion. For truly valuable phrases, it's often not enough to claim the top spot. Instead, the company will work to box out their competitors on the first page. In other words, the company will promote additional pages so that they will also be listed on the first page causing others to be pushed to page 2. Since search engines will only list 1-2 pages per domain per search, the company would need to have other domains that are relevant to that keyword phrase. This doesn't have to always be their domain. They might have a listing in a directory, a page on another site such as Squidoo or Wikipedia, or an article on somebody else's site.
For a while, people used sub-domains to box out their competitors, but there's talk that the search engines are going to start looking at sub-domains as folders, which limits it down to the 1-2 links per search. Because of this, the only reliable method is to promote pages on several sites.
The more you own a keyword phrase, the better. Repetition is a powerful selling tool. The more somebody sees references to a particular business related to what they're looking for, the more credible that company becomes in their mind.
Friday, February 13, 2009
Content Island ™
A Content Island is a term I've coined for the process of creating a set of pages that link to each other. This can be a full website, but it doesn't have to be and usually isn't. The fact is that it's far more beneficial to have higher ranking pages linking to your website than pages with few links back to them.
To create those higher ranking pages, you'll need to have several pages linking to them, and that's where the concept of the Content Island comes into play. Many websites allow you to link to your website from your profile page, and those same websites link back to your profile page in many places. Take, for example, a blog site where you can comment on other's blogs. Typically, part of the comment will include a link to your profile or blog. The more you use their site, the more links are pointed back to your profile or blog, which will increase your profile page's value. This makes that one link from your profile on their website to your main website much more valuable.
In addition, you'll start to build credibility on that site assuming that your comments and other activities are legit and sincere. This will result in more traffic to your pages on that site and ultimately more traffic to your real website.
ProSPOTLIGHT is a great site to create such a place because it gives you the ability to create a 5 page website, a blog, and a profile. Each of these pages link to each other, which gives them intrinsic value for both your readers and the search engines. When you comment on other's blogs, there are additional links that point back to your spotlight page, which further increases your spotlight's worth.
Friday, February 13, 2009
The Internet is a massive encyclopedia of knowledge that millions of people have contributed to. The web is made up of billions of pages that are all linked together. Some of those pages are linked to by thousands of others, while some are linked to by very few. This is nothing new since it's the fundamental concept of the world wide web.
The search engines have looked at the Internet as a whole and have tried to figure out what pages are the most important. Google, in particular, decided that each link is like a vote. The more links that point to a page, the more important that page must be. In addition to this, they've decided that a vote's worth is determined by how many pages link to it and so on. They also look at how closely both pages relate to each other. The closer their subjects are, the more valuable that link is. Google calls this concept PageRank.
As with any sort of ranking algorithm, there's an underlying problem. The pages and sites that are deemed important are shown to more people, which in turn makes them more important since more people will view them and potentially link to them. This makes it so the sites that are on top stay on top, while the rest are left in the dust.
There are as many strategies to get somebody on the top of the search pages as there are people trying to get there. What it ultimately boils down to is that a web site needs to generate some buzz to break into the upper crust of the existing monolithic websites. Once a buzz gets started, more people will link to them, which generates more buzz. Over time, they'll reach the top of their prized keywords.
So how do you generate buzz?
There are many methods, but the one that I like the best is a technique I've coined Content Islands.
