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Darren Hildreth

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Marketing Concepts 101

Marketing 101 tells us to "sell the sizzle, not the steak". We'll review ideas, concepts, successful campaigns, trends, and other marketing related topics.

DoFollow and NoFollow Explained

Search engines do not see all web links the same. In fact, it is possible for a web master to request that a search engine NOT follow certain links to keep SEO value from "leaking" from a website. Some websites, blogs, and other web tools may allow you to link as a professional without providing you with search engine credibility.

Search engines use special properties within link tags to determine whether or not they should spider the link and follow it to the next page. The property may be set to "dofollow" or "nofollow". The search engine then knows what it should do when it arrives at a link.

Professionals work diligently to promote their websites to search engines. What pros may not know is that a site they believe is providing great SEO benefits may simply be using their content for their own purposes without providing linkthrough credibility.

Many online professional services like ProSPOTLIGHT and others offer the ability to make posts and submit content with "dofollow" status. Any time a pro links from that service to another website, they receive the SEO benefit.

The key is to find websites that are known for their "dofollow" practices.

Maximize Your ROI with Powerful Direct Marketing Solutions

The return on some forms of direct marketing campaigns is often difficult to track. However, powerful direct marketing campaigns can produce powerful results and drive significant business.

Direct marketing campaigns include (not all inclusively):
  • Postal mailings
  • Email
  • Door hangers, flyers and magnets
When executed correctly, the ROI can be significant compared to other passive types of marketing. The message to the audience must be clear and compelling. It must be delivered to the right audience, segmented by demographics, psychographics, life style variables, etc.

Multi Media Campaigns

Media is powerful in direct marketing activities. Often multi-media solutions integrate the best of each activity. For example, a post card or email may be sent to a customer with an offer redeemable online at a conversion website. One audience may be more compelled by one technology than another. The key is to know which technologies and media types are available and then understand how to execute a campaign for the highest results and returns.

The Vauntium direct marketing team offers solutions across many technologies and media. Contact the team to learn what we can do to achieve your marketing objectives.

Maximize Your ROI with Powerful Direct Marketing Solutions

The return on some forms of direct marketing campaigns is often difficult to track. However, powerful direct marketing campaigns can produce powerful results and drive significant business.

Direct marketing campaigns include (not all inclusively):
  • Postal mailings
  • Email
  • Door hangers, flyers and magnets
When executed correctly, the ROI can be significant compared to other passive types of marketing. The message to the audience must be clear and compelling. It must be delivered to the right audience, segmented by demographics, psychographics, life style variables, etc.

Multi Media Campaigns

Media is powerful in direct marketing activities. Often multi-media solutions integrate the best of each activity. For example, a post card or email may be sent to a customer with an offer redeemable online at a conversion website. One audience may be more compelled by one technology than another. The key is to know which technologies and media types are available and then understand how to execute a campaign for the highest results and returns.

The Vauntium direct marketing team offers solutions across many technologies and media. Contact the team to learn what we can do to achieve your marketing objectives.

Attracting and Converting Leads Online Using SEO Concepts

How many leads did you convert from natural search engine traffic last month? how about over the last year?

Your natural search engine rank is key to your online web traffic and converted business. We're not talking here about paid search engine advertising but natural results that result from successful SEO practices.

There are 2 key concepts to successful SEO activities:

  1. Relevance
  2. Popularity

SEO and Website Relevance

Website relevance means that your content and tools match the keywords search engine users search on. For example, if I search for "las vegas realtors" search engines return the top results for "Las Vegas" and "Realtors", "Real estate agents", etc. They want to return results that best match the inquiry. They provide the best results for users based on relevant, well written content.

SEO and Website Popularity

Search engines give significant credibility to websites that appear to be authoritative. An authority site is one that others recognize  as credible and accurate. Search engines tally the quantity and quality of inbound web links to a website.

SEO Activities

Several key activities will promote websites significantly.

  • Keyword analysis - search engine keyword analysis to determine which keywords should be targeted on a website.
  • On-page keyword optimization, including meta tag optimization - page by page keyword placement to accurately make a page relevant to an audience.
  • Inbound link campaigns - campaigns by which content, articles, blog posts, and other forms of content from popular websites link to a website creating popularity.

Lead Conversion

Once a visitor has found a website via search engine results, it's key to make sure the conversion tools are powerful. Compelling calls to action drive prospects to conversion elements. These prospects become converted as visitors accept special offers for service or products in return for the sale or for their contact information. Websites can be powerful conversion tools as the drives sale and lead engines.

SEO and Conversion Solutions

Find an SEO company that is expert at website optimization. Realize that SEO results don't occur overnight and they may require a significant budget of time or money depending on how strong the competition is for a particular website.

Also find a design company that can convert prospects once they arrive on a website.

Contact Vauntium to learn more about our SEO and web design solutions. Also consider using an SEO friendly website like ProSPOTLIGHT to promote your professional assets.

Attracting and Converting Leads Online Using SEO Concepts

How many leads did you convert from natural search engine traffic last month? how about over the last year?

Your natural search engine rank is key to your online web traffic and converted business. We're not talking here about paid search engine advertising but natural results that result from successful SEO practices.

There are 2 key concepts to successful SEO activities:

  1. Relevance
  2. Popularity

SEO and Website Relevance

Website relevance means that your content and tools match the keywords search engine users search on. For example, if I search for "las vegas realtors" search engines return the top results for "Las Vegas" and "Realtors", "Real estate agents", etc. They want to return results that best match the inquiry. They provide the best results for users based on relevant, well written content.

SEO and Website Popularity

Search engines give significant credibility to websites that appear to be authoritative. An authority site is one that others recognize  as credible and accurate. Search engines tally the quantity and quality of inbound web links to a website.

SEO Activities

Several key activities will promote websites significantly.

  • Keyword analysis - search engine keyword analysis to determine which keywords should be targeted on a website.
  • On-page keyword optimization, including meta tag optimization - page by page keyword placement to accurately make a page relevant to an audience.
  • Inbound link campaigns - campaigns by which content, articles, blog posts, and other forms of content from popular websites link to a website creating popularity.

Lead Conversion

Once a visitor has found a website via search engine results, it's key to make sure the conversion tools are powerful. Compelling calls to action drive prospects to conversion elements. These prospects become converted as visitors accept special offers for service or products in return for the sale or for their contact information. Websites can be powerful conversion tools as the drives sale and lead engines.

SEO and Conversion Solutions

Find an SEO company that is expert at website optimization. Realize that SEO results don't occur overnight and they may require a significant budget of time or money depending on how strong the competition is for a particular website.

Also find a design company that can convert prospects once they arrive on a website.

Contact Vauntium to learn more about our SEO and web design solutions. Also consider using an SEO friendly website like ProSPOTLIGHT to promote your professional assets.


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