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Darren Hildreth

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Marketing Concepts 101

Marketing 101 tells us to "sell the sizzle, not the steak". We'll review ideas, concepts, successful campaigns, trends, and other marketing related topics.

Direct Mail Getting More Attention

Monday, April 27, 2009

A DMA survey recently identified direct marketing pieces are getting more attention than in the past. Recipients are seeking better deals, coupons, and special offers. When these offers are combined with multimedia technology, many will make a purchase right online. In other cases they will give up personal information in return for subsequent offers and specials.

The key is to market with proven direct marketing techniques. Use pieces that are designed well, speak directly to your audience, and call the audience to action.

Contact a marketing company like Vauntium for direct marketing solutions that work.

Direct Mail Getting More Attention

Monday, April 27, 2009

A DMA survey recently identified direct marketing pieces are getting more attention than in the past. Recipients are seeking better deals, coupons, and special offers. When these offers are combined with multimedia technology, many will make a purchase right online. In other cases they will give up personal information in return for subsequent offers and specials.

The key is to market with proven direct marketing techniques. Use pieces that are designed well, speak directly to your audience, and call the audience to action.

Contact a marketing company like Vauntium for direct marketing solutions that work.

DoFollow and NoFollow Explained

Wednesday, April 15, 2009

Search engines do not see all web links the same. In fact, it is possible for a web master to request that a search engine NOT follow certain links to keep SEO value from "leaking" from a website. Some websites, blogs, and other web tools may allow you to link as a professional without providing you with search engine credibility.

Search engines use special properties within link tags to determine whether or not they should spider the link and follow it to the next page. The property may be set to "dofollow" or "nofollow". The search engine then knows what it should do when it arrives at a link.

Professionals work diligently to promote their websites to search engines. What pros may not know is that a site they believe is providing great SEO benefits may simply be using their content for their own purposes without providing linkthrough credibility.

Many online professional services like ProSPOTLIGHT and others offer the ability to make posts and submit content with "dofollow" status. Any time a pro links from that service to another website, they receive the SEO benefit.

The key is to find websites that are known for their "dofollow" practices.

DoFollow and NoFollow Explained

Wednesday, April 15, 2009

Search engines do not see all web links the same. In fact, it is possible for a web master to request that a search engine NOT follow certain links to keep SEO value from "leaking" from a website. Some websites, blogs, and other web tools may allow you to link as a professional without providing you with search engine credibility.

Search engines use special properties within link tags to determine whether or not they should spider the link and follow it to the next page. The property may be set to "dofollow" or "nofollow". The search engine then knows what it should do when it arrives at a link.

Professionals work diligently to promote their websites to search engines. What pros may not know is that a site they believe is providing great SEO benefits may simply be using their content for their own purposes without providing linkthrough credibility.

Many online professional services like ProSPOTLIGHT and others offer the ability to make posts and submit content with "dofollow" status. Any time a pro links from that service to another website, they receive the SEO benefit.

The key is to find websites that are known for their "dofollow" practices.

Maximize Your ROI with Powerful Direct Marketing Solutions

Wednesday, April 15, 2009

The return on some forms of direct marketing campaigns is often difficult to track. However, powerful direct marketing campaigns can produce powerful results and drive significant business.

Direct marketing campaigns include (not all inclusively):
  • Postal mailings
  • Email
  • Door hangers, flyers and magnets
When executed correctly, the ROI can be significant compared to other passive types of marketing. The message to the audience must be clear and compelling. It must be delivered to the right audience, segmented by demographics, psychographics, life style variables, etc.

Multi Media Campaigns

Media is powerful in direct marketing activities. Often multi-media solutions integrate the best of each activity. For example, a post card or email may be sent to a customer with an offer redeemable online at a conversion website. One audience may be more compelled by one technology than another. The key is to know which technologies and media types are available and then understand how to execute a campaign for the highest results and returns.

The Vauntium direct marketing team offers solutions across many technologies and media. Contact the team to learn what we can do to achieve your marketing objectives.


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