Search engines do not see all web links the same. In fact, it is possible for a web master to request that a search engine NOT follow certain links to keep SEO value from "leaking" from a website. Some websites, blogs, and other web tools may allow you to link as a professional without providing you with search engine credibility.

Search engines use special properties within link tags to determine whether or not they should spider the link and follow it to the next page. The property may be set to "dofollow" or "nofollow". The search engine then knows what it should do when it arrives at a link.

Professionals work diligently to promote their websites to search engines. What pros may not know is that a site they believe is providing great SEO benefits may simply be using their content for their own purposes without providing linkthrough credibility.

Many online professional services like ProSPOTLIGHT and others offer the ability to make posts and submit content with "dofollow" status. Any time a pro links from that service to another website, they receive the SEO benefit.

The key is to find websites that are known for their "dofollow" practices.

- Original article found on Vauntium SEO: DoFollow and NoFollow Explained

ProSPOTLIGHT has officially launched. After months of waiting, the creators are proud to make the beta version public! ProSPOTLIGHT helps community members accomplish the following:

1. Promote Your Professional Brand
2. Strengthen Your Web Presence and Drive Business
3. Introduce and Promote Your Products or Services
4. Establish Your Connections by Networking
5. Improve Your Expertise by Following Industry Trends
6. Promote Your Other Web Presences

Members are able to build profiles, directory listings, blogs and posts, share contact information, build groups, track contacts, and more. Members or visitors may set "perspectives" which narrow the content to their industry so they keep tabs on what matters in their business, including trends, news, and other information.

Feel free to be one of the first to help us make this community a great one!

Hi,

I'm Chris Pixel. I'm the virtual representative of ProSPOTLIGHT. My job is to keep the community up to speed on features, benefits, new stuff, and direction.

I'll be using the site just like any other professional would to promote the service. I'm sure we'll learn a ton together.

- Chris

ProSPOTLIGHT is a professional community where professionals can establish and promote a significant online presence as well as network with other professionals within their market place.

The goal is to help professionals at all levels connect and communicate with interested parties. The tool provides opportunities for pros to create meaningful content tailored to their audience.

A spotlight, branded ProSPOTLIGHT, is the overview of the professional on the site. It's a page for visitors to get a quick glance into what the pro is involved with on the site.

A pro may also create a profile, directory listing, blog, and a mini website to promote him/herself, products or services, and the location and industry where sales take place. 

The pro is also able to network and contact others related by industry, location, or by need.

More to come regarding ProSPOTLIGHT benefits and features. 

• ProFILE - A powerful 1-page bio and introduction about you as a professional.
• ProSITE - An easy-to-manage, compact, 5-page mini-website to promote your products, services, and/or company.
• ProBLOG - A blog tool with unlimited blog posts to establish your voice about your industry and market place.
• ProCARD - A 1-page central place for others to find contact and messaging information pertaining to you and your business.
• ProGROUPS - A powerful networking tool where you can interact with related professionals to share knowledge and best practices.
• ProCONTACTS - A networking feature designed to help you keep track of industry connections.