Search engines do not see all web links the same. In fact, it is possible for a web master to request that a search engine NOT follow certain links to keep SEO value from "leaking" from a website. Some websites, blogs, and other web tools may allow you to link as a professional without providing you with search engine credibility.

Search engines use special properties within link tags to determine whether or not they should spider the link and follow it to the next page. The property may be set to "dofollow" or "nofollow". The search engine then knows what it should do when it arrives at a link.

Professionals work diligently to promote their websites to search engines. What pros may not know is that a site they believe is providing great SEO benefits may simply be using their content for their own purposes without providing linkthrough credibility.

Many online professional services like ProSPOTLIGHT and others offer the ability to make posts and submit content with "dofollow" status. Any time a pro links from that service to another website, they receive the SEO benefit.

The key is to find websites that are known for their "dofollow" practices.

- Original article found on Vauntium SEO: DoFollow and NoFollow Explained

ProSPOTLIGHT has officially launched. After months of waiting, the creators are proud to make the beta version public! ProSPOTLIGHT helps community members accomplish the following:

1. Promote Your Professional Brand
2. Strengthen Your Web Presence and Drive Business
3. Introduce and Promote Your Products or Services
4. Establish Your Connections by Networking
5. Improve Your Expertise by Following Industry Trends
6. Promote Your Other Web Presences

Members are able to build profiles, directory listings, blogs and posts, share contact information, build groups, track contacts, and more. Members or visitors may set "perspectives" which narrow the content to their industry so they keep tabs on what matters in their business, including trends, news, and other information.

Feel free to be one of the first to help us make this community a great one!