Having the right domain name is very important. A domain name is the name of your web site. For example, "Yahoo" is the domain name in www.yahoo.com and "ebay" is the domain name for www.ebay.com. Search engines give a lot of weight to web sites with the right keywords in them. In fact, some web sites have a hold on a top search engine spot simply because their domain name has the right words. Granted, in competitive markets the domain name is only a small factor in the overall SEO game. Some site owners pay huge amounts of money to companies specialized in making a site popular.

Search engines prefer authority sites. Over time, an authority site is given significant preference over any other sites. 

To learn more about choosing your domain name, visit us "SEO and Domain Name Importance"