A web site is a location on the internet comprised of multiple web pages. The pages link together creating the site. Web pages (hereafter "pages") should be specific, providing mass to a web site.

Well written pages (and tools) give true value to the web site. In the end, well written pages will convert looky-lou users into clients and draw search engines as they demonstrate good SEO practices.

A well written page will have a focus. We see sites all the time that have two dozen topics on the home page and then another dozen on each page thereafter. Pages like these are confusing to users and to search engines. When writing a page the author should first choose a great page title (thesis) about one topic. Add that title to the top of the page and then write about it, and it only.

A home page is a little different. It is OK to lay out the scope of the site with A FEW topics. It should contain the thesis of your site. Each page thereafter should have the narrow thesis in the title and describe that topic in its content. They should all relate in one way or another to the main site thesis.

Having the right domain name is very important. A domain name is the name of your web site. For example, "Yahoo" is the domain name in www.yahoo.com and "ebay" is the domain name for www.ebay.com. Search engines give a lot of weight to web sites with the right keywords in them. In fact, some web sites have a hold on a top search engine spot simply because their domain name has the right words. Granted, in competitive markets the domain name is only a small factor in the overall SEO game. Some site owners pay huge amounts of money to companies specialized in making a site popular.

Search engines prefer authority sites. Over time, an authority site is given significant preference over any other sites. 

To learn more about choosing your domain name, visit us "SEO and Domain Name Importance"