That said, many people believe they need a web site. They want to come to work with hundreds of leads or sales sitting in their inbox every morning. Truth of the matter: if you're not in the top 10-15 search results for desired top key words and phrases in your market you will have a negative ROI on your web site project.

Say you pay a company enough or you are experienced enough to achieve great search results. Many sites are too purely designed to convert a lead. Our goal is not to discourage you from embarking on a web project but to do it correctly so you won't lose time and money building something that doesn't generate results.

To be blunt, most sites don't work unless you are very dedicated to them. The goal of this blog is to provide some resources to help you create great web solutions.

Tags: Web Design Basics